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PlayBigger Team

Play Bigger Category Design Official Blogger

What does it take to become a potential category designer?

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch panel and guests. He addressed how investors value category designers:

Category Design: It's Not Complicated, Just Hard

Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare and is a frequent speaker on digital health and early-stage innovation. Being..

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in danger of becoming a pioneering company in a small niche of the automobile market...

Beyond Users Podcast: Creating a Dominant Product

Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term category design and is advising companies on how to create and own new categories..

Facebook is more proof innovation is thriving in Silicon Valley

Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The argument goes that because social media companies don’t make computer chips or cancer..

Notion Capital Podcast: Category Thinking with Dave Peterson

By their very nature, most tech businesses are solving a problem customers may not they know they have, or developing a solution the customer doesn’t know they need.

PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup

The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden, "It was the best women’s big wave surfing event he’d seen and that many of the..

Insight Venture Partners: The Science of Category Design w/Play Bigger

This category design webinar will walk through the science of category design, the foundational building blocks of how to define and develop a category, and provide many case..

IAMPHENOM Conference Keynote: How HR can Play Bigger

Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how HR can Play BIgger.

The difference between FitBit and GoPro

Today, the technology industry is caught in a landslide of hype about “unicorns” — the term adopted by many to describe the rare class of startup that soars in value to $1 billion..

How Hallmark exemplifies the Category Design Journey

Few people realize that Hallmark also owns diverse brands including Crayola crayons. The privately-held company now has over 27,000 employees and has been one of the largest..

Google's Alphabet: It's all about getting new ideas into orbit

Asking why Google created Alphabet is the wrong question. The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the..