Insight Venture Partners: The Science of Category Design w/Play Bigger
This category design webinarwill walk through the science of category design, the foundational...
PlayBigger Team
Play Bigger Category Design Official Blogger
IAMPHENOM Conference Keynote: How HR can Play Bigger
Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how...
The difference between FitBit and GoPro
Today, the technology industry is caught in a landslide of hype about “unicorns” — the term adopted...
How Hallmark exemplifies the Category Design Journey
Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...
Google's Alphabet: It's all about getting new ideas into orbit
Asking why Google created Alphabet is the wrong question.
The right questions to ask are: Why...
The software spending pulse
On the cusp of a new year, we asked several industry observers three questions about where the...
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
Committees: A great source of terrible marketing
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering
When your CEO turns into the awful Chief Ego Officer
You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits....
Why customers forgave Netflix
Just three years ago, customers were miffed when the company raised prices and split DVD rentals...
Are you different or just better?
Think different. Apple’s Steve Jobs drummed that message into consumers for many years and it was...
Corning: A 150-Year Old Category Creation Machine
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand...