The software spending pulse
On the cusp of a new year, we asked several industry observers three questions about where the...
PlayBigger Team
Play Bigger Category Design Official Blogger
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
Positioning to win: The secret power of a Point of View
Zuckerberg called this map a “social graph.” He built his company, product and marketing around the...
Committees: A great source of terrible marketing
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering
When your CEO turns into the awful Chief Ego Officer
You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits....
Why customers forgave Netflix
Just three years ago, customers were miffed when the company raised prices and split DVD rentals...
Are you different or just better?
Think different. Apple’s Steve Jobs drummed that message into consumers for many years and it was...
Corning: A 150-Year Old Category Creation Machine
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand...
A CMO'S guide to sticking the Category Design Landing.
Congratulations. You’ve done everything right to design your category: articulating the category...
Entrepreneurial thought leaders series - Stanford University
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger...
The biggest mistake politicians ever made
Republican presidential hopefuls have been bashing each other ahead of today's primary fight in...
Category Design Insights: Origami Logic
Earlier this year we started working with Origami Logic, who are creating a new way to measure...