The Science Behind Category Design
Our Category Science is about studying how categories are defined, developed and dominated.
We have invested heavily in creating databases, algorithms and first person research.
Here are some of our findings.
The Kings in waiting – companies poised on the edge of legendary status, if they’re willing to make the leap.
Where Entrepreneurs Find Inspiration
Ideas and Research from Stanford University
An updated version of our groundbreaking IPO Sweet Spot research. Introducing the 6-10 Law, 2017 edition.
Speed as a competitive weapon has always mattered. Entrepreneurs, CEOs and venture capitalists (VCs) have been focused on speed-based strategies like “time to market” and “first mover advantage” for decades. A new dimension of speed has emerged that we call Time to Market Cap (TTMC) a new metric that measures valuation / market cap growth. By looking at companies through the TTMC lens, we can discover strategic trends in tech start-ups and understand when to execute the right category design play at the right time.
The Play Bigger Data Science Team discovered a powerful new insight where
post-IPO enduring value is created for VC-backed companies in the United States.
In the Play Bigger book, we explain why category is the new strategy.
This excerpt updates our thinking based on questions from readers and our new 6-10 Law.