The Science Behind Category Design
Our Category Science is about studying how categories are defined, developed and dominated.
We have invested heavily in creating databases, algorithms and first person research.
Here are some of our findings.
CATEGORY CONTENDERS // 2022
The Kings in waiting – companies poised on the edge of legendary status, if they’re willing to make the leap.
STANFORD ECORNER // ETL TALKS
Where Entrepreneurs Find Inspiration
Ideas and Research from Stanford University
THE 6-10 LAW
An updated version of our groundbreaking IPO Sweet Spot research. Introducing the 6-10 Law, 2017 edition.
TIME TO MARKET CAP REPORT
Speed as a competitive weapon has always mattered. Entrepreneurs, CEOs and venture capitalists (VCs) have been focused on speed-based strategies like “time to market” and “first mover advantage” for decades. A new dimension of speed has emerged that we call Time to Market Cap (TTMC) a new metric that measures valuation / market cap growth. By looking at companies through the TTMC lens, we can discover strategic trends in tech start-ups and understand when to execute the right category design play at the right time.
IPO SWEET SPOT REPORT
The Play Bigger Data Science Team discovered a powerful new insight where
post-IPO enduring value is created for VC-backed companies in the United States.
CHAPTER 2 UPDATED EXCERPT
In the Play Bigger book, we explain why category is the new strategy.
This excerpt updates our thinking based on questions from readers and our new 6-10 Law.