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PlayBigger Team

Play Bigger Category Design Official Blogger

The software spending pulse

On the cusp of a new year, we asked several industry observers three questions about where the software spending will occur in 2013. Overall, and not surprising, they predict the..

Bianca Valenti and the new category of Women’s Big Wave Surfing

Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing for women, and is creating a new category in the process.

When your CEO turns into the awful Chief Ego Officer

You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits. One day the emperor gets bamboozled by visiting tailors. They sell him the idea..

Why customers forgave Netflix

Just three years ago, customers were miffed when the company raised prices and split DVD rentals from its streaming service.

Corning: A 150-Year Old Category Creation Machine

When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand how businesses innovate new categories of business, they looked beyond the..

Entrepreneurial thought leaders series - Stanford University

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and..

The biggest mistake politicians ever made

Republican presidential hopefuls have been bashing each other ahead of today's primary fight in Michigan. Here's how companies do the same thing — without hurting themselves.

Category Design Insights: Origami Logic

Earlier this year we started working with Origami Logic, who are creating a new way to measure marketing results. Specifically, they are attacking the age old marketing..

Category Design Insights: CLEARMETAL

The problem is clear. Global shipping logistics is broken. Adam Compain and his band of ClearMetal geniuses from Stanford are going to fix it.

Category Design Legends: Uber

Uber’s genius is that it created ubering. The 5-year-old company just got valued at $17 billion based on its last round of funding. Only one other start-up, Facebook, has hit that..

Global Digital Summit 2017

Click below to check out the video and slideshow recap of the 2017 Global Digital Summit with Play Bigger's Dave Peterson:

On startup's need for speed

Some of today’s fastest-growing startups act as if they’re immune to bad publicity. While Uber was in the news today for deciding to retain its senior vice president of business,..