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PlayBigger Team

Play Bigger Category Design Official Blogger

Category Design Showcase: To ride the Unrideable with Kai Lenny

Great new categories are often a problem people didn’t know they could solve. “The Hydrofoil has been around for 30 years. It was reimagined. What it has allowed us to do is ride..

Strike Cadence

Once you have your first strike down, you’ll start to feel the team shift from the anxiety and uncertainty of doing something new – which usually involves creating a lot of new..

Category Design Summit Panel Highlight: Michelle Valentine

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting question:

What problem is Category Design solving?

Too many good companies with good products fail to make a dent in the universe — because they can’t find their place in the universe. Too many companies essentially stick a pole..

3 New Category Design Insights!

It’s a common question heard by the authors of Play Bigger: What have you learned in the months and years since the book was published back in 2016? Well, host Diane Schrader and..

Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent work designing the Cyber Exposure Category for Tenable Security , which also..

Category Designer Spotlight: Kai Lenny

Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life Superheroes to look up to - legendary watermen like @lairdhamiltonsurf and @darrickd -..

Category Designer Spotlight: Bianca Valenti - Women's Big Wave Surfing

Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her category : Women’s Big Wave Surfing, one of the world’s most dangerous sports. Her..

Category Design with Phenom People : Talent Experience Management

At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom People discussed his experience from the early stages of category design, all the way..

Category Design With Dropbox

Lin is a talented category designer and during her talk she illustrated how much fun it was to work with Play Bigger. She detailed their latest Lightning Strike for the #Dropbox..