Play Bigger Methods
We work with companies at all stages and valuations using three core approaches specifically designed for early, mid and late stage / public companies.
Optimized for Series C+ / Hyper Growth / Public Companies

Immerse is our flagship product, offered to ambitious later-stage companies committed to defining and establishing a new status quo. With Immerse, the entire Play Bigger team is mobilized and becomes a part of the executive team, advocating for and advancing the category aligned to product and company development until there is a major outcome.
Creating new markets is a journey that starts with the right foundation, and adopting behaviors that are often counterintuitive to traditional business management dogma. With Immerse, we are there through the entire journey, from setting the strategic foundation, to mobilizing around it, and translating category creation into enduring growth.
Tailored to Series A & B

Activate is our hybrid approach to Category Design. With Activate, we train and work closely with an internal leader to facilitate the category design process. This team-driven approach enables us to deliver high fidelity category design, and set the right foundation arm in arm with our companies.
Once the category has been designed, mobilized and introduced to the world, we continue to advise and assist our companies until a major financial outcome occurs.
Custom built for Pre-seed to early Series A

Ignite is a highly structured sprint designed to provide early-stage companies with everything they need to define and dominate new categories. The pace is fast, matching the pace of most startups which makes it the ideal product for these early enterprises. It is purpose built to align teams, clarify strategic focus, and ultimately arm companies with a category defining point-of-view early on in their product and company development.
After the first Lightning Strike, the lead partner from Play Bigger continuously advises Ignite companies for 18 months. After that, companies are given the option to continue this service as needed.