Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
“Our product can do so many things … but we’re not getting credit for any of it.” It starts as a strength. Your product is flexible. Broad. Adaptable. Everyone can use it.
If naming the Existing Market Trap was the first step—This is the second. Because the Existing Market Trap doesn’t show up all at once. It shows up in patterns.
Hang around Play Bigger long enough, and you’ll hear one of us quote this stat: 76% of market value goes to the market leader. That’s peer reviewed data we published in the..
You built the rocket. But the world’s still asking: what’s it for? I met RJ Scaringe, founder and CEO of Rivian, at the ReGen Ventures Summit in Napa Valley in October 2023. Play..
Congratulations. You’ve done everything right to design your category: articulating the category problem, illustrating a vision for the future and your unique answer to it, and..
“Do not try and bend the spoon, that is impossible” – Potential 3, The Matrix Category Designers create alternate realities by seeing problems no one else can or will, and..
In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering It’s that time in the technology industry when the product launches and marketing..
