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Al Ramadan on Category Thinkers Podcast.

In this replay of the Category Thinkers live AMA Podcast event with guest Al Ramadan, we dive deep...

Play Bigger: Reflecting on a Massive Year for Our Companies, Founders & Making an Impact

2023 was not a normal year. With financial upheaval, global crises, generational innovation, and...

Are You The Problem?

Coming up with a better solution to the same problem is nowhere near as powerful as coming up with...

Category Design Insight

Category Design provides scaffolding to make difficult decisions easy. To move from a better,...

Good Ideas are Killing Start-ups.

Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper,...

Solving a Different Problem Solves Procurement Problems

Procurement means to obtainin or purchase critical goods or services, typically for business...