The problem is not the problem.

The problem is your attitude about the problem.

Source: ogilvy.com

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

Source: The Washington Post

The problem is not the problem.

The problem is your attitude about the problem.

Source: Maria Fernanda

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

The problem is not the problem.

The problem is your attitude about the problem.

Source: David Nelson

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

Source: Christopher Michel

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

Jennifer Johnson +

Source: Dace James

True genius sees new problems no one thought they had. Or old problems everyone believed couldn’t be cracked.

Without a great problem there is no solution. Without a great problem, there is no company. And, most importantly, without a great problem, there is no category.

We are looking for the pirates, dreamers and innovators who live to solve great problems in new and astonishing ways.

They are like Les Paul, who had to make guitars louder by making them electric. Or Steve Jobs, who had to make a phone no one knew they needed. Or Elon Musk, who had to show the world cars don’t have to run on gas.

These are the troublemakers, the rebels, the black swans. They see things differently and have no respect for the status quo. They change the way we do things and push the human race forward.

They abide by the credo of Captain Jack Sparrow:

“The problem is not the problem. The problem is your attitude about the problem.”

To us, such people are legendary. They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category.

These are the people who Play Bigger. And we’re here to help.

The Contenders Who Would Be Kings // Meet the Inaugural Class of Category Contenders

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

The problem is not the problem.

The problem is your attitude about the problem.

Category Design