Media

Aug 11, 2018

Insight's "Play Bigger: The Science Behind Category Design" Webinar

This category design webinar will walk through the science of category design, the foundational building blocks of how to define and develop a category, and provide many case studies of category kings from the technology and consumer markets.

A Special shout-out to Insight Venture Partners for hosting our talk.

 

Read Insight's blog post summarizing the webinar. 

Haven't read the book yet? Learn more HERE.

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