Category Design: It's Not Complicated, Just Hard

"The lead sled dog always rotates through the pack, giving another dog a chance, allowing the frontrunner to take a break." -- Naomi Allen, CEO Emilio Health

Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare and is a frequent speaker on digital health and early-stage innovation. Being responsible for the development and launch of Livongo’s Category : Applied Health Signals, she spoke from experience at last night’s Play Bigger Category Executive Summit.

Naomi provided some powerful training takeaways and started right out of the gates with how “not-complicated, but hard a Lightning Strike is.”

The lead sled dog always rotates through the pack, giving another dog a chance, allowing the frontrunner to take a break. If you train and delegate more to your leadership team, they can take over and allow you to get the rest and power you will absolutely need to pull off a strike.

Well done Naomi!

#emiliohealth #naomiallen #categorydesign #playingbigger #lightningstrike #categoryexecutive 

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