Skip to content

PlayBigger Team

Play Bigger Category Design Official Blogger

Why GoPro is beyond daredevil cameras

As GoPro prepares to go public, the maker of high-definition personal cameras stands as an inspiration for technology startups and a cautionary tail for Fortune 500 companies. By..

YAHOO didn't buy TUMBLR, they bought TUMBLR’S market position

Critics of Yahoo’s purchase of Tumblr think buying a company with little revenue for $1.1 billion dollars is dumb. They argue Yahoo is paying too high of a premium, based on..

Direct Care: Category Journey

Play Bigger co-Founder, Dave Peterson, is back out on the category design tour speaking at the Direct Care category summit hosted by Hint Health. The digital health revolution is..

Go-to-market and category design fundamentals

Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..

Hey! Over Here! The battle for engagement is on!

Have you noticed how everyone seems to have contracted Attention Deficit Disorder? We are so distracted that we actually text while driving. Piloting a four thousand pound vehicle..

What Yahoo's Past May Say About Apple's Future

If you traveled back 10 years and told people what was going to happen to three of digital technology’s most famous companies—Yahoo, Apple and Amazon—they’d think you were..

How to create and dominate markets

On April 3, 2010, Apple CEO Steve Jobs took the stage for one of his famously dramatic product unveilings. The room went dark, and Jobs put up a picture of an iPhone and a MacBook..

Palantir buyback plan shows need for new Silicon Valley pay system

Palantir Technologies’ $225 million offer to repurchase its employees’ privately held shares hints that Silicon Valley is starting to make some fundamental changes in the way it..

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Dare to do legendary things

Mike Maples Jr., co-founder of the venture capital firm Floodgate, explains what entrepreneurs can learn from the very few technology startups that achieve hyper-exceptional..

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.