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Client Case Studies

Over a decade of Category Design,

over $50B in market cap created

"Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the road map for making this happen. "

Mike Maples
Founding Partner, Floodgate

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More than 3X growth in market cap since category launch

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New category potential fueled 50% growth in market cap since category launch

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From ~1B valuation to a $27B IPO in less than five years

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Tripled valuation to in excess of $1 Billion in less than a year by tackling Experience Thrash with Talent Experience Management (TXM)

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Acquired by Project44 after reframing logistics as Continuous Delivery Experience

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Acquired by ARM for $600M after defining and claiming the Live Data Management category

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Increased valuation 2.5X in two years after establishing the Data Cloud category

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Hit 25,000 subscribers within months of their 1st Lightning Strike. IPO at $2B 4 years later

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Raised $50M Series C. Merged with LumaApps for combined $1,1B valuation