Founder's Workbook eBook >>

It’s here and packed with insights co-authors Mike Bruno and Sean Regan pulled from thousands of updates seed and series A founders shared with their investors. What we found was a consistent set of issues that nearly every founder in the research experienced, but most interesting - when we zoomed out and looked at the root causes of all of these issues, we found the equivalent of a category design smoking gun - most founders’ vision of market potential was obscured by existing market dynamics. 

These founders felt forced to compete within the bounds set by other companies, which ultimately undermined their potential. As a result, their often better and cheaper solutions generated excitement, but didn’t lead to revenue, funding, or talent acquisition. 

At Play Bigger, we call this phenomenon market myopia and addressing it is a key step towards realizing a higher order TAM and success. 

Good news - in the eBook we have a handy self-assessment tool, and a series of worksheets to help you understand and overcome market myopia. And of course, we’re always happy to discuss and help troubleshoot with you. Download your copy below!