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How Hallmark exemplifies the Category Design Journey

Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...

What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging...

Google's Alphabet: It's all about getting new ideas into orbit

Asking why Google created Alphabet is the wrong question.

The right questions to ask are: Why...

The software spending pulse

On the cusp of a new year, we asked several industry observers three questions about where the...

Bianca Valenti and the new category of Women’s Big Wave Surfing

Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...

7 Secrets of Success from SUCCESSFACTORS

SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many...

Positioning to win: The secret power of a Point of View

Zuckerberg called this map a “social graph.” He built his company, product and marketing around the...

Committees: A great source of terrible marketing

“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering

Enterprise software is Back in Black

A generation of startups is harnessing momentum in cloud services, social networks and mobile...

When your CEO turns into the awful Chief Ego Officer

You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits....

Why customers forgave Netflix

Just three years ago, customers were miffed when the company raised prices and split DVD rentals...

Building Asia Pacific and Australia Category Kings

A CMO's Guide to Sticking the Category Design Landing

Jennifer Johnson, the newly appointed CMO...