Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent work designing the Cyber Exposure Category for Tenable Security , which also..
Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life Superheroes to look up to - legendary watermen like @lairdhamiltonsurf and @darrickd -..
Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her category : Women’s Big Wave Surfing, one of the world’s most dangerous sports. Her..
At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom People discussed his experience from the early stages of category design, all the way..
Lin is a talented category designer and during her talk she illustrated how much fun it was to work with Play Bigger. She detailed their latest Lightning Strike for the #Dropbox..
Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch panel and guests. He addressed how investors value category designers:
Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare and is a frequent speaker on digital health and early-stage innovation. Being..
Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in danger of becoming a pioneering company in a small niche of the automobile market...
Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term category design and is advising companies on how to create and own new categories..
Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The argument goes that because social media companies don’t make computer chips or cancer..
By their very nature, most tech businesses are solving a problem customers may not they know they have, or developing a solution the customer doesn’t know they need.
