PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup
The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden,...
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Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, IPO, Venture Capital, Consulting, Pirates, Dreamers, Innovators
Insight Venture Partners: The Science of Category Design w/Play Bigger
This category design webinarwill walk through the science of category design, the foundational...
IAMPHENOM Conference Keynote: How HR can Play Bigger
Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how...
The difference between FitBit and GoPro
Today, the technology industry is caught in a landslide of hype about “unicorns” — the term adopted...
How Hallmark exemplifies the Category Design Journey
Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...
What are savvy tech investors looking for?
Savvy technology investors seek potential, not performance. They identify companies leveraging...
Google's Alphabet: It's all about getting new ideas into orbit
Asking why Google created Alphabet is the wrong question.
The right questions to ask are: Why...
The software spending pulse
On the cusp of a new year, we asked several industry observers three questions about where the...
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
7 Secrets of Success from SUCCESSFACTORS
SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many...
Committees: A great source of terrible marketing
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering
Enterprise software is Back in Black
A generation of startups is harnessing momentum in cloud services, social networks and mobile...