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Don't Shoot The Hunter!

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave....

Category Design Showcase: To ride the Unrideable with Kai Lenny

Great new categories are often a problem people didn’t know they could solve.

“The Hydrofoil has...

Strike Cadence

Once you have your first strike down, you’ll start to feel the team shift from the anxiety and...

Category Design Summit Panel Highlight: Michelle Valentine

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting...

What problem is Category Design solving?

Too many good companies with good products fail to make a dent in the universe — because they can’t...

3 New Category Design Insights!

It’s a common question heard by the authors of Play Bigger: What have you learned in the months and...

Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...

Category Designer Spotlight: Kai Lenny

Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life...

Category Designer Spotlight: Bianca Valenti - Women's Big Wave Surfing

Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her...

Category Design with Phenom People : Talent Experience Management

At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom...