Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
Asking why Google created Alphabet is the wrong question. The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the..
On the cusp of a new year, we asked several industry observers three questions about where the software spending will occur in 2013. Overall, and not surprising, they predict the..
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing for women, and is creating a new category in the process.
SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many in Silicon Valley asking, “How did that happen?” The simple answer of course is..
A generation of startups is harnessing momentum in cloud services, social networks and mobile computing to introduce fundamentally new ways for companies to do just about..
You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits. One day the emperor gets bamboozled by visiting tailors. They sell him the idea..
A CMO's Guide to Sticking the Category Design Landing Jennifer Johnson, the newly appointed CMO of Tenable (congrats again JJ!) shares her insights, strategy, and reality of how..
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand how businesses innovate new categories of business, they looked beyond the..
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and..
Republican presidential hopefuls have been bashing each other ahead of today's primary fight in Michigan. Here's how companies do the same thing — without hurting themselves.
Earlier this year we started working with Origami Logic, who are creating a new way to measure marketing results. Specifically, they are attacking the age old marketing..
