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Category Design News

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Category Designer Spotlight: Hanli Prinsloo

At Play Bigger, we feel so lucky to encounter and get to know tremendously talented Category Designers from all over the globe. One particular individual who has touched our lives..

Keep the World Adventurous Forever

At just 37, R.J. Scaringe has been described as the antidote to Tesla founder Elon Musk. During the past decade the self-described car nut was well on his way to developing..

Don't Shoot The Hunter!

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave. "My good friend, who is a CMO, just read it and was laughing that the Shoot the..

Category Design Showcase: To ride the Unrideable with Kai Lenny

Great new categories are often a problem people didn’t know they could solve. “The Hydrofoil has been around for 30 years. It was reimagined. What it has allowed us to do is ride..

Strike Cadence

Once you have your first strike down, you’ll start to feel the team shift from the anxiety and uncertainty of doing something new – which usually involves creating a lot of new..

Category Design Summit Panel Highlight: Michelle Valentine

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting question:

What problem is Category Design solving?

Too many good companies with good products fail to make a dent in the universe — because they can’t find their place in the universe. Too many companies essentially stick a pole..

3 New Category Design Insights!

It’s a common question heard by the authors of Play Bigger: What have you learned in the months and years since the book was published back in 2016? Well, host Diane Schrader and..

Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent work designing the Cyber Exposure Category for Tenable Security , which also..

Category Designer Spotlight: Kai Lenny

Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life Superheroes to look up to - legendary watermen like @lairdhamiltonsurf and @darrickd -..