What are savvy tech investors looking for?
Savvy technology investors seek potential, not performance. They identify companies leveraging...
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Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, IPO, Venture Capital, Consulting, Pirates, Dreamers, Innovators
Google's Alphabet: It's all about getting new ideas into orbit
Asking why Google created Alphabet is the wrong question.
The right questions to ask are: Why...
The software spending pulse
On the cusp of a new year, we asked several industry observers three questions about where the...
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
7 Secrets of Success from SUCCESSFACTORS
SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many...
Enterprise software is Back in Black
A generation of startups is harnessing momentum in cloud services, social networks and mobile...
When your CEO turns into the awful Chief Ego Officer
You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits....
Why customers forgave Netflix
Just three years ago, customers were miffed when the company raised prices and split DVD rentals...
Building Asia Pacific and Australia Category Kings
A CMO's Guide to Sticking the Category Design Landing
Jennifer Johnson, the newly appointed CMO...
Corning: A 150-Year Old Category Creation Machine
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand...
Entrepreneurial thought leaders series - Stanford University
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger...
The biggest mistake politicians ever made
Republican presidential hopefuls have been bashing each other ahead of today's primary fight in...