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Are you different or just better?

Think different. Apple’s Steve Jobs drummed that message into consumers for many years and it was...

Corning: A 150-Year Old Category Creation Machine

When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand...

A CMO'S guide to sticking the Category Design Landing.

Congratulations. You’ve done everything right to design your category: articulating the category...

Entrepreneurial thought leaders series - Stanford University

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger...

The biggest mistake politicians ever made

Republican presidential hopefuls have been bashing each other ahead of today's primary fight in...

Category Design Insights: Origami Logic

Earlier this year we started working with Origami Logic, who are creating a new way to measure...

Category Design Insights: CLEARMETAL

The problem is clear. Global shipping logistics is broken. Adam Compain and his band of ClearMetal...

Category Design Legends: Uber

Uber’s genius is that it created ubering. The 5-year-old company just got valued at $17 billion...

Global Digital Summit 2017

Click below to check out the video and slideshow recap of the 2017 Global Digital Summit with Play...

On startup's need for speed

Some of today’s fastest-growing startups act as if they’re immune to bad publicity.

While Uber...

The Inconvenient Truth About Global Category Kings

It's an extraordinary time in Southeast Asia for business and technology innovation. With the...

Why GoPro is beyond daredevil cameras

As GoPro prepares to go public, the maker of high-definition personal cameras stands as an...