PlayBigger Team

Play Bigger Category Design Official Blogger

7 Traps CEOs hit when shopping at the CMO store

It seems like lots of CEOs are shopping for CMOs these days.

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in...

Beyond Users Podcast: Creating a Dominant Product

Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term...

Facebook is more proof innovation is thriving in Silicon Valley

Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The...

Notion Capital Podcast: Category Thinking with Dave Peterson

By their very nature, most tech businesses are solving a problem customers may not they know they...

PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup

The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden,...

Insight Venture Partners: The Science of Category Design w/Play Bigger

This category design webinar will walk through the science of category design, the foundational...

IAMPHENOM Conference Keynote: How HR can Play Bigger

Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how...

The difference between FitBit and GoPro

Today, the technology industry is caught in a landslide of hype about “unicorns” — the term adopted...

How Hallmark exemplifies the Category Design Journey

Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...

Google's Alphabet: It's all about getting new ideas into orbit

Asking why Google created Alphabet is the wrong question.

The right questions to ask are: Why...

Bianca Valenti and the new category of Women’s Big Wave Surfing

Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...