Once you have your first strike down, you’ll start to feel the team shift from the anxiety and uncertainty of doing something new – which usually involves creating a lot of new material to define the category – to a feeling of “unconscious confidence” where the entire company has the muscle memory down pat.
Have all the tools you need to execute an impactful Lightning Strike? Click this link to download the Play Bigger Lighting Strike Mobilization Kit PDF. It’s free and full of valuable, real-time answers about subtle topics like Strike Cadence. You can also download it by heading to the Book section of our website.