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Category Design Showcase: To ride the Unrideable with Kai Lenny

Check out this behind the scenes excerpt with Al Ramadan and Dave Peterson from our Playing Bigger short film series about wave foil surfer and category designer Kai Lenny:


Great new categories are often a problem people didn’t know they could solve.

“The Hydrofoil has been around for 30 years. It was reimagined. What it has allowed us to do is ride the un-rideable. The tiniest waves in the world you couldn’t surf…the swells that go from island to island in Hawaii. You can also ride some of the biggest waves ever ridden because of it’s ability to cut through chop. The speed difference of having a board on the water is much slower than having a board that is just flying through the air.“ -- Kai Lenny

Here is a link to our Water Anthology Showcase featuring Kai Lenny.

Following the completion of every Playing Bigger episode, you can go behind the scenes with Executive Producers Al Ramadan and Dave Peterson as they break down the defining characteristics of each athletes’ category design journey.

In this episode, Al and Dave discuss why Kai is moving people to explore alternative ways to enjoy wave riding.

"When you step back and look at what Kai’s doing with Foil Technology he’s writing a classic Category Design move," says Al.

"In the world of Category Design there’s always a 'from' and a ‘to’. The from is the old world, and often category designers make the old world look silly. He’s taking that 'to’ world and showing with every advancement there’s an entire industry that’s going to be forged around it."



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