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3 New Category Design Insights!

"What are the top 3 things you have learned since Play Bigger’s publication?"

It’s a common question heard by the authors of Play Bigger: What have you learned in the months and years since the book was published back in 2016?

Well, host Diane Schrader and one of the AllRaise members raised the question again during the workshop session and Al dove right into his list, including a couple of very interesting revelations about Category Design...

One of those revelations also transitioned nicely into the recent news that Play Bigger has sold over 100,000 copies worldwide, which moves it into the top 1% of all business books published.

There are even ongoing talks to release a new edition of Play Bigger to celebrate the 5th anniversary of the best selling book’s publication.

For more on that, watch this space:


Thank You!

The Play Bigger Team





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