Blog: Category Design Play Bigger (6)

Churchill Club hosts Category Design Summit

Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design:...

Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger

There is so much clutter in the world today that it is easy for your business to go unnoticed. To...

Brainfluence: Play Bigger to Dominate Your Market

While Al got his start in coding as a software engineer, his career now encompasses marketing,...

Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred

As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly...

How to become a Category Designer

"The most exciting companies create. They give us new ways of living, thinking, or doing business,...

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA...

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us...

Machine Learning - Next Big Thing?

Founder of Constellation Research &Author, Ray Wang, says that machine learning and AI are helping...

Is innovation dead -- or doing just fine, thank you?

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company...

Behind Uber's soaring value