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Blog: Category Design Play Bigger (6)

How to design a business that dominates its niche

In their bookPlay Bigger(HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger...

Churchill Club hosts Category Design Summit

Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design:...

Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger

There is so much clutter in the world today that it is easy for your business to go unnoticed. To...

Brainfluence: Play Bigger to Dominate Your Market

While Al got his start in coding as a software engineer, his career now encompasses marketing,...

Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred

As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly...

How to become a Category Designer

"The most exciting companies create. They give us new ways of living, thinking, or doing business,...

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA...

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us...

Machine Learning - Next Big Thing?

Founder of Constellation Research &Author, Ray Wang, says that machine learning and AI are helping...

Is innovation dead -- or doing just fine, thank you?

Facebook has been accused of many things: ripping off individual investors by selectively...

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company...