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Category Design News: Category Design Play Bigger (6)

Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger

There is so much clutter in the world today that it is easy for your business to go unnoticed. To be uniquely successful in business and in your career there needs to be a..

Brainfluence: Play Bigger to Dominate Your Market

While Al got his start in coding as a software engineer, his career now encompasses marketing, design, advising, and writing. His new book, Play Bigger – How Pirates, Dreamers,..

Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred

As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly in two areas: customer identity management and proprietary data assets."..

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Machine Learning - Next Big Thing?

Founder of Constellation Research & Author, Ray Wang, says that machine learning and AI are helping "To streamline information so that we can get the right information at the..

Is innovation dead -- or doing just fine, thank you?

Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall..

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company in a whole new category. They settled on DVDs. The question was whether they..

Behind Uber's soaring value

Investors are likely betting that the ride share service will dominate the market for on-demand transportation, say Al Ramadan, Christopher Lochhead and Dave Peterson of Play..

Tech Bubble? No, it's a startup wealth gap

The technology industry has what you might call a “Cosby”—a dark secret that undercuts its image.

The New $50 Billion Software Category

New social, mobile, and cloud technologies are giving both consumers and marketers more power than ever. Today when we have an interest in a product or service we do most of our..