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Category Design News: Category Design Play Bigger (4)

Why customers forgave Netflix

Just three years ago, customers were miffed when the company raised prices and split DVD rentals from its streaming service.

Corning: A 150-Year Old Category Creation Machine

When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand how businesses innovate new categories of business, they looked beyond the..

Entrepreneurial thought leaders series - Stanford University

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and..

Category Design Insights: CLEARMETAL

The problem is clear. Global shipping logistics is broken. Adam Compain and his band of ClearMetal geniuses from Stanford are going to fix it.

Category Design Legends: Uber

Uber’s genius is that it created ubering. The 5-year-old company just got valued at $17 billion based on its last round of funding. Only one other start-up, Facebook, has hit that..

Global Digital Summit 2017

Click below to check out the video and slideshow recap of the 2017 Global Digital Summit with Play Bigger's Dave Peterson:

On startup's need for speed

Some of today’s fastest-growing startups act as if they’re immune to bad publicity. While Uber was in the news today for deciding to retain its senior vice president of business,..

The Inconvenient Truth About Global Category Kings

It's an extraordinary time in Southeast Asia for business and technology innovation. With the tailwinds of a seismic increase in venture capital investments over the last 5 years,..

Why GoPro is beyond daredevil cameras

As GoPro prepares to go public, the maker of high-definition personal cameras stands as an inspiration for technology startups and a cautionary tail for Fortune 500 companies. By..

YAHOO didn't buy TUMBLR, they bought TUMBLR’S market position

Critics of Yahoo’s purchase of Tumblr think buying a company with little revenue for $1.1 billion dollars is dumb. They argue Yahoo is paying too high of a premium, based on..

Why People Want to Work For Category Kings - They Really, Really Do!

Turns out, that Category Kings make up 7 of the top 7 on the list! Think about that for a second. This shows the power of why it's so important to build a great company, product..

Direct Care: Category Journey

Play Bigger co-Founder, Dave Peterson, is back out on the category design tour speaking at the Direct Care category summit hosted by Hint Health. The digital health revolution is..