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Category Design News: Category Design Play Bigger (5)

Go-to-market and category design fundamentals

Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..

Startup Playbook podcast: Play Bigger discusses Category Kings

Al Ramadan was one of the pioneers in the global movement of bringing analytics to sports. In the early 90’s he applied data science to the Americas Cup creating a new category of..

Playing Bigger in Australia

At our exclusive event in Melbourne today a distinguished panel including John Bertrand AO, Rick Baker from Blackbird Ventures, Samantha Wong from Startmate, Didier Elzinga from..

Playing Bigger in Singapore

At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA, Shirley Wong from TNF Ventures, Alex Campbell from XERO, Chris Mazza from..

Morgans Startup Series Podcast: Play Bigger's Al Ramadan

Al was a co-founder of Quokka Sports, and has held senior executive positions with Adobe and Macromedia before becoming a mentor and consultant to top start-ups. Al moved to..

Hey! Over Here! The battle for engagement is on!

Have you noticed how everyone seems to have contracted Attention Deficit Disorder? We are so distracted that we actually text while driving. Piloting a four thousand pound vehicle..

Play Bigger Influencer And Innovator: A chat with Nikki Fogden

Play Bigger's Al Ramadan has a lively conversation with the legendary Vitality Coach, Nikki Fogden

How To Create New Markets

According to my first guest, Dave Peterson from Play Bigger, each category leader created and designed an entirely new category of business. Their book, Play Bigger, has made the..

What Yahoo's Past May Say About Apple's Future

If you traveled back 10 years and told people what was going to happen to three of digital technology’s most famous companies—Yahoo, Apple and Amazon—they’d think you were..

How to create and dominate markets

On April 3, 2010, Apple CEO Steve Jobs took the stage for one of his famously dramatic product unveilings. The room went dark, and Jobs put up a picture of an iPhone and a MacBook..

How to design a business that dominates its niche

In their book Play Bigger (HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger LLC co-founders Al Ramadan, Dave Peterson, and Christopher Lochhead, with..

Churchill Club hosts Category Design Summit

Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design: How Pirates, Dreamers, and Innovators Create and Dominate Markets.