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Category Design News: Category Design Play Bigger (3)

What does it take to become a potential category designer?

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch panel and guests. He addressed how investors value category designers:

Category Design: It's Not Complicated, Just Hard

Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare and is a frequent speaker on digital health and early-stage innovation. Being..

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in danger of becoming a pioneering company in a small niche of the automobile market...

Beyond Users Podcast: Creating a Dominant Product

Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term category design and is advising companies on how to create and own new categories..

Facebook is more proof innovation is thriving in Silicon Valley

Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The argument goes that because social media companies don’t make computer chips or cancer..

Notion Capital Podcast: Category Thinking with Dave Peterson

By their very nature, most tech businesses are solving a problem customers may not they know they have, or developing a solution the customer doesn’t know they need.

The difference between FitBit and GoPro

Today, the technology industry is caught in a landslide of hype about “unicorns” — the term adopted by many to describe the rare class of startup that soars in value to $1 billion..

What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging technology to build and dominate new market sectors that show promise for..

Google's Alphabet: It's all about getting new ideas into orbit

Asking why Google created Alphabet is the wrong question. The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the..

Bianca Valenti and the new category of Women’s Big Wave Surfing

Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing for women, and is creating a new category in the process.

Enterprise software is Back in Black

A generation of startups is harnessing momentum in cloud services, social networks and mobile computing to introduce fundamentally new ways for companies to do just about..

When your CEO turns into the awful Chief Ego Officer

You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits. One day the emperor gets bamboozled by visiting tailors. They sell him the idea..