Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.
Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.
http://ecorner.stanford.edu/videos/4226/How-to-Be-a-Category-King-Entire...
