Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the enterprise software businesses with recurring revenue streams."
Here are the first 2... You will always be in a Category: Whether you want to be or not All Categories start and end with a Problem: This is your white paper, your elevator pitch...
AllRaise is an exclusive community of female business leaders working toward amplifying female voices, accelerating their success and creating a tech culture where women are..
Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the 90-minute forum was chock full of in-depth Category Design discussion and nuggets of..
At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology and the emergence of dedicated Category Designers across the globe. To that end,..
Qualtrics created a category called experience management or XM and went public on the Nasdaq under the ticker symbol “XM”. Yep, that’s right, a ticker symbol which is their..
