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What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging...

Google's Alphabet: It's all about getting new ideas into orbit

Asking why Google created Alphabet is the wrong question.

The right questions to ask are: Why...

Bianca Valenti and the new category of Women’s Big Wave Surfing

Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...

Category Design Insights: CLEARMETAL

The problem is clear. Global shipping logistics is broken. Adam Compain and his band of ClearMetal...

7 Secrets of Success from SUCCESSFACTORS

SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many...

Positioning to win: The secret power of a Point of View

Zuckerberg called this map a “social graph.” He built his company, product and marketing around the...

Committees: A great source of terrible marketing

“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering

Enterprise software is Back in Black

A generation of startups is harnessing momentum in cloud services, social networks and mobile...

When your CEO turns into the awful Chief Ego Officer

You may remember The Emperors' New Clothes, a fable about a ruler who is fond of snazzy outfits....

Gary Vermeer: Category Designer

Problem: In 1971, a personal friend confessed to Gary Vermeer that he intended to sell his cow-calf...

A CMO'S guide to sticking the Category Design Landing.

Congratulations. You’ve done everything right to design your category: articulating the category...

Entrepreneurial thought leaders series - Stanford University

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger...