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Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her...

Category Designer Spotlight: Kai Lenny

Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life...

Category Designer Spotlight: Bianca Valenti - Women's Big Wave Surfing

Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her...

Category Design with Phenom People : Talent Experience Management

At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom...

Category Design With Dropbox

She illustrated how fun it was to work on the Lightning Strike for the #Dropbox “Smart...

What does it take to become a potential category designer?

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch...

Category Design: It's Not Complicated, Just Hard

Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare...

7 Traps CEOs hit when shopping at the CMO store

It seems like lots of CEOs are shopping for CMOs these days.

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in...

Beyond Users Podcast: Creating a Dominant Product

Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the...

Facebook is more proof innovation is thriving in Silicon Valley

Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The...

Notion Capital Podcast: Category Thinking with Dave Peterson

By their very nature, most tech businesses are solving a problem customers may not they know...