Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..
One of the best management books I’ve read in years is easily Play Bigger by four marketing experts. Al Ramadan and his co-authors did not invent the term category design, a..
“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..
On this episode of Christopher Lochhead: Follow Your Different, our Founder/CEO Al Ramadan talks about what’s at stake when it comes to category battles, how to spot category..
We released our book, Play Bigger : How Pirates, Dreamers and Innovators Create and Dominate Markets (Harper Business) in 2016, identifying this phenomenon called Category Kings...
