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5 Takeaways from the AllRaise Workshop

There are always a number of crucial tips from our Category Design chats with Al Ramadan. In this case, we are sharing 5 key reminders that will help you though any phase of your Category Design Journey. 
Here are the first 2...
  1. You will always be in a Category: Whether you want to be or not
  2. All Categories start and end with a Problem: This is your white paper, your elevator pitch. If you can get it down to 10 words or less, you’ve done better than most.

Check out all 5 tips on this short clip:

Thank You,

The Play Bigger Team


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