There are always a number of crucial tips from our Category Design chats with Al Ramadan. In this case, we are sharing 5 key reminders that will help you though any phase of your Category Design Journey.
Here are the first 2...
You will always be in a Category: Whether you want to be or not
All Categories start and end with a Problem: This is your white paper, your elevator pitch. If you can get it down to 10 words or less, you’ve done better than most.
