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Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...

5 Takeaways from the AllRaise Workshop

Here are the first 2...
  1. You will always be in a Category: Whether you want to be or not
  2. All...

Category Design Workshop // AllRaise

AllRaise is an exclusive community of female business leaders working toward amplifying female...

Category Design LinkedIn Live: 12 Highlights

Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the...

Category Design Survey

At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology...

XM: A Pitch Perfect Example of Category Design

Qualtrics created a category called experience management or XM and went public on the Nasdaq under...

A New Era at Play Bigger

IN THE BEGINNING