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Category Design News

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

The European VC Podcast // Episode 44

Listen to the full podcast here

Protecting What We Love

2021 has been a landmark year for Play Bigger, a year of evolution and revolution. We've added fresh faces, seen rapid client growth and witnessed significant progression in our..

Play Bigger Live Session Wrap

We recently hosted our first live Category Design session and we chose to dedicate it to Zeke Lunder.

Rivian: A Classic Category Play, Part II

Two main threads of feedback from our first article are worth mentioning:

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create their Digital Optimization category which “serves as the command center for..

Zeke, the Caldor Fire, and the Emergence of a New Category of Media

Two firefighters assess a blaze near Lake Tahoe, California

Rivian: A Classic Category Play

In our book PLAY BIGGER we call it “the magic triangle” and it is used by some of the greatest category creators of all time.

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the enterprise software businesses with recurring revenue streams."