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The Messaging Hierarchy Pyramid
In Chapter 2 of Play Bigger, we include an example provided by Tenable CMO and veteran category...
Category Designer Spotlight: Hanli Prinsloo
At Play Bigger, we feel so lucky to encounter and get to know tremendously talented Category...Keep the World Adventurous Forever
At just 37, R.J. Scaringe has been described as the antidote to Tesla founder Elon Musk. During the...
Don't Shoot The Hunter!
“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave....
Category Design Showcase: To ride the Unrideable with Kai Lenny
Great new categories are often a problem people didn’t know they could solve.
“The Hydrofoil has...
Strike Cadence
Once you have your first strike down, you’ll start to feel the team shift from the anxiety and...
Category Design Summit Panel Highlight: Michelle Valentine
Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting...
What problem is Category Design solving?
Too many good companies with good products fail to make a dent in the universe — because they can’t...
Category Design Legends: The Chief Market Officer
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...