News

Category Design with Phenom People : Talent Experience Management

At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom...

Category Design With Dropbox

She illustrated how fun it was to work on the Lightning Strike for the #Dropbox “Smart Workspace”...

What does it take to become a potential category designer?

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch panel...

Category Design: It's Not Complicated, Just Hard

Naomi Allen, CEO and Co-Founder of Emilio Health is a seasoned operational leader in healthcare and...

7 Traps CEOs hit when shopping at the CMO store

It seems like lots of CEOs are shopping for CMOs these days.

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in...

Beyond Users Podcast: Creating a Dominant Product

Facebook is more proof innovation is thriving in Silicon Valley

Recently some of the digerati have bemoaned Facebook’s rise as the end of Silicon Valley. The...

Notion Capital Podcast: Category Thinking with Dave Peterson

By their very nature, most tech businesses are solving a problem customers may not they know they...

PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup

The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden,...

Insight Venture Partners: The Science of Category Design w/Play Bigger

This category design webinar will walk through the science of category design, the foundational...

IAMPHENOM Conference Keynote: How HR can Play Bigger

Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how...