Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
2023 was not a normal year. With financial upheaval, global crises, generational innovation, and the most dramatic CEO exit and reentrance in history, stability was nowhere to be..
Coming up with a better solution to the same problem is nowhere near as powerful as coming up with a new solution to a different problem. If you don’t see the different problem..
Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...
Procurement means to obtainin or purchase critical goods or services, typically for business purposes on a large scale. When you focus on a new or unsolvable problem you move from..
