Category Design and the Stanford BASES 100K Challenge
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Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, IPO, Venture Capital, Consulting, Pirates, Dreamers, Innovators
XM: A Pitch Perfect Example of Category Design
Qualtrics created a category called experience management or XM and went public on the Nasdaq under...
A New Era at Play Bigger
IN THE BEGINNING
Category Happy Hour - U.K. Edition
There’s nothing better than spiking the coffee and hopping on a Category Design Happy Hour...
What Is Category Design in Marketing?
Written by CJ HAUGHEY
Play Bigger + Jumpspeed VC Zoom Meeting
Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...
Australian VC
In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...New Category: Continuous Controls Monitoring
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...
The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar
Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...
Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A
The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...
Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 2 Zoom Webinar
Malcolm believes the new age of Work From Home (WFH) has greatly changed business today,...