Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
Santa Monica, CA – March 6, 2024 – Today, Play Bigger Founder & CEO, Al Ramadan championed a groundbreaking investment strategy at the Montgomery Summit by putting a spotlight on..
In this replay of the Category Thinkers live AMA Podcast event with guest Al Ramadan, we dive deep into the art of category design. Discover how shifts in context—ranging from..
2023 was not a normal year. With financial upheaval, global crises, generational innovation, and the most dramatic CEO exit and reentrance in history, stability was nowhere to be..
Coming up with a better solution to the same problem is nowhere near as powerful as coming up with a new solution to a different problem. If you don’t see the different problem..
Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...
Procurement means to obtainin or purchase critical goods or services, typically for business purposes on a large scale. When you focus on a new or unsolvable problem you move from..
