XM: A Pitch Perfect Example of Category Design
Qualtrics created a category called experience management or XM and went public on the Nasdaq under...
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A New Era at Play Bigger
IN THE BEGINNING
Category Happy Hour - U.K. Edition
There’s nothing better than spiking the coffee and hopping on a Category Design Happy Hour...
What Is Category Design in Marketing?
Written by CJ HAUGHEY
Play Bigger + Jumpspeed VC Zoom Meeting
Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...
Australian VC
In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...New Category: Continuous Controls Monitoring
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...
The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar
Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...
Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A
The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...
Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 2 Zoom Webinar
Malcolm believes the new age of Work From Home (WFH) has greatly changed business today,...
Category Design Zoom Webinar With Play Bigger and 6Sense
The marketing landscape has shifted, and we need ideas, community, and collaboration more than...