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Al Ramadan on Category Thinkers Podcast.

In this replay of the Category Thinkers live AMA Podcast event with guest Al Ramadan, we dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial crises—can spark innovative solutions and new categories. We’ll unpack how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.

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