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Category Design News

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Overcoming The 'Customer Acquisition Gap'

Ninety-five percent (95%) of seed series companies face challenges with customer acquisition.

What is Market Myopia?

In our new series of articles, we cover what early-stage founders identify and overcome when it comes to five common pain points that could derail everything around the plan.

The Company We Keep Podcast // Creating New Markets and Careers with Category Design

Mike Bruno discusses it all on Episode 16 with Fanni Gabor - who he believes is the best recruiter in the biz.

Cornerstone OnDemand

Cornerstone OnDemandwas founded more than 25 years ago and was acquired by Clearlake Capital Group (Private Equity) for $5.2 billion in 2021. Last week, they completed their first..

Docusign IAM Intelligent Agreement Management

In 2014 we identified Docusign as the Category King of e-Signature. Docusign grew exponentially during COVID. Their market cap hit almost $60 billion in late 2021, a 10X increase..

Compete or Create: The Difference Between Incremental and Exponential Returns

What a day at the Montgomery Summit investor conference. Al kicked-off day two with a keynote unveiling a new investment strategy centered on the Category Contenders. We’ve shared..

ANNOUNCEMENT: New Framework for Evaluating the Next Great Technology Investments Unveiled at Montgomery Summit

Santa Monica, CA – March 6, 2024 – Today, Play Bigger Founder & CEO, Al Ramadan championed a groundbreaking investment strategy at the Montgomery Summit by putting a spotlight on..

Al Ramadan on Category Thinkers Podcast.

In this replay of the Category Thinkers live AMA Podcast event with guest Al Ramadan, we dive deep into the art of category design. Discover how shifts in context—ranging from..