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Category Design News

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Chasing the Wrong Rabbits and the Importance of Problem/Market Fit

Chasing rabbits as a seed-stage business is damn seductive - each new market trend, or company pivot, we are told, can bring us closer to product/market fit. Diving down the right..

False Positives: Addressing Sales Pipeline Excitement that Doesn’t Convert

If the customer acquisition gap we talk about is the number one issue plaguing seed-stage companies, the number two issue is its close cousin: a lack of urgency in the pipeline.

Overcoming The 'Customer Acquisition Gap'

Ninety-five percent (95%) of seed series companies face challenges with customer acquisition.

What is Market Myopia?

In our new series of articles, we cover what early-stage founders identify and overcome when it comes to five common pain points that could derail everything around the plan.

The Company We Keep Podcast // Creating New Markets and Careers with Category Design

Mike Bruno discusses it all on Episode 16 with Fanni Gabor - who he believes is the best recruiter in the biz.

Cornerstone OnDemand

Cornerstone OnDemandwas founded more than 25 years ago and was acquired by Clearlake Capital Group (Private Equity) for $5.2 billion in 2021. Last week, they completed their first..

Docusign IAM Intelligent Agreement Management

In 2014 we identified Docusign as the Category King of e-Signature. Docusign grew exponentially during COVID. Their market cap hit almost $60 billion in late 2021, a 10X increase..

Compete or Create: The Difference Between Incremental and Exponential Returns

What a day at the Montgomery Summit investor conference. Al kicked-off day two with a keynote unveiling a new investment strategy centered on the Category Contenders. We’ve shared..