2021 has been a landmark year for Play Bigger, a year of evolution and revolution. We've added...
We recently hosted our first live Category Design session and we chose to dedicate it to Zeke...
Two main threads of feedback from our first article are worth mentioning:
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...
Two firefighters assess a blaze near Lake Tahoe, California
In our book PLAY BIGGER we call it “the magic triangle” and it is used by some of the greatest...
According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...
Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the...
At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology...