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The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...

Zeke, the Caldor Fire, and the Emergence of a New Category of Media

Two firefighters assess a blaze near Lake Tahoe, California

Rivian: A Classic Category Play

In our book PLAY BIGGER we call it “the magic triangle” and it is used by some of the greatest...

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...

Category Design LinkedIn Live: 12 Highlights

Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the...

Category Design Survey

At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology...

XM: A Pitch Perfect Example of Category Design

Qualtrics created a category called experience management or XM and went public on the Nasdaq under...

A New Era at Play Bigger

IN THE BEGINNING