A CMO'S guide to sticking the Category Design Landing.
Congratulations. You’ve done everything right to design your category: articulating the category...
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Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, IPO, Venture Capital, Consulting, Pirates, Dreamers, Innovators
How to become a Category Designer
“You can’t bend the spoon, that’s impossible” – Potential 3, The Matrix
Category Designers...
Playing Bigger When You're Smaller
The difference between legendary category design isn’t the stage of a company, it’s the quality of...
What Is Category Design in Marketing?
In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard...
Committees: A great source of terrible marketing
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering
Are you different or just better?
Why That Campaign You Love Is Ruining Your Business...
“Most people are other people. Their...
Landing Top Talent
Founder-led growth is - and should be! - a critical part of enterprise development strategy. But,...
How To Think Like an Investor
We’ve been talking about the five most common symptoms of Market Myopia experienced by early-stage...
Chasing the Wrong Rabbits and the Importance of Problem/Market Fit
Chasing rabbits as a seed-stage business is damn seductive - each new market trend, or company...
False Positives: Addressing Sales Pipeline Excitement that Doesn’t Convert
If the customer acquisition gap we talk about is the number one issue plaguing seed-stage...
Overcoming The 'Customer Acquisition Gap'
Ninety-five percent (95%) of seed series companies face challenges with customer acquisition.
What is Market Myopia?
In our new series of articles, we cover what early-stage founders identify and overcome when it...