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Protecting What We Love
2021 has been a landmark year for Play Bigger, a year of evolution and revolution. We've added...
Play Bigger Live Session Wrap
We recently hosted our first live Category Design session and we chose to dedicate it to Zeke...
Rivian: A Classic Category Play, Part II
Two main threads of feedback from our first article are worth mentioning:
The Digital Optimization Category // Amplitude IPO
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...
Zeke, the Caldor Fire, and the Emergence of a New Category of Media
Two firefighters assess a blaze near Lake Tahoe, California
Rivian: A Classic Category Play
In our book PLAY BIGGER we call it “the magic triangle” and it is used by some of the greatest...
Celonis Category : EMS Execution Management Systems
According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...
Category Design LinkedIn Live: 12 Highlights
Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the...
Category Design Survey
At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology...