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Are You The Problem?

Coming up with a better solution to the same problem is nowhere near as powerful as coming up with...

Category Design Insight

Category Design provides scaffolding to make difficult decisions easy. To move from a better,...

Good Ideas are Killing Start-ups.

Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper,...

Solving a Different Problem Solves Procurement Problems

Procurement means to obtainin or purchase critical goods or services, typically for business...

No One Cares ... If No One Knows

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