In most cases, problem-based selling isn’t actually Problem-Based Selling because most companies are in an established category competing with people who already solve that problem.
So, it’s VITAMIN MARKETING masquerading as PROBLEM-BASED SELLING.
A Problem that is already being solved by an existing Category IS. NOT. A. PROBLEM.
So, it’s VITAMIN MARKETING masquerading as PROBLEM-BASED SELLING.
A Problem that is already being solved by an existing Category IS. NOT. A. PROBLEM.
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