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Category Design Blog

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company in a whole new category. They settled on DVDs. The question was whether they..

Behind Uber's soaring value

Investors are likely betting that the ride share service will dominate the market for on-demand transportation, say Al Ramadan, Christopher Lochhead and Dave Peterson of Play..

Tech Bubble? No, it's a startup wealth gap

The technology industry has what you might call a “Cosby”—a dark secret that undercuts its image.

The startup version of the wealth gap

Entrepreneurship has never been easier, but entrepreneurship is on the decline. I first heard this surprising paradox a few months ago in a talk by MITs’s Andy McAfee. Digital..

The New $50 Billion Software Category

New social, mobile, and cloud technologies are giving both consumers and marketers more power than ever. Today when we have an interest in a product or service we do most of our..

Don't let the money make you a dummy

Technology IPOs are stacking up like groupies at a Motley Crue concert. Dozens of companies, including Palo Alto Networks, ServiceNow, Workday, and the mac daddy of them all,..

Change Reigns: Software Industry predictions

Software vendors will swing into action in 2013 to deal with the new market realities of a cloud, mobile, Big Data and social world. And in the face of new competition from..