Skip to content Skip to content

Category Design Blog

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

The 6-10 Law: How age and money impact start-up value creation

Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we raise and the longer we stay private, the better off we are.” We wondered if..

Palantir buyback plan shows need for new Silicon Valley pay system

Palantir Technologies’ $225 million offer to repurchase its employees’ privately held shares hints that Silicon Valley is starting to make some fundamental changes in the way it..

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Machine Learning - Next Big Thing?

Founder of Constellation Research & Author, Ray Wang, says that machine learning and AI are helping "To streamline information so that we can get the right information at the..

Dare to do legendary things

Mike Maples Jr., co-founder of the venture capital firm Floodgate, explains what entrepreneurs can learn from the very few technology startups that achieve hyper-exceptional..

HBR Unveils Play Bigger IPO Sweet

The Harvard Business Review publishedan article based on Play Bigger data science research into how technology companies are producing enduring value.

Is innovation dead -- or doing just fine, thank you?

Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall..

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company in a whole new category. They settled on DVDs. The question was whether they..