Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy
Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..
Joining Play Bigger as a Category Designer in Residence (CDIR) is Naomi Allen. We first met Naomi when she was one of the founding members of Castlight Health. She is one of the..
Al Ramadan was one of the pioneers in the global movement of bringing analytics to sports. In the early 90’s he applied data science to the Americas Cup creating a new category of..
At our exclusive event in Melbourne today a distinguished panel including John Bertrand AO, Rick Baker from Blackbird Ventures, Samantha Wong from Startmate, Didier Elzinga from..
At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA, Shirley Wong from TNF Ventures, Alex Campbell from XERO, Chris Mazza from..
Al was a co-founder of Quokka Sports, and has held senior executive positions with Adobe and Macromedia before becoming a mentor and consultant to top start-ups. Al moved to..
Have you noticed how everyone seems to have contracted Attention Deficit Disorder? We are so distracted that we actually text while driving. Piloting a four thousand pound vehicle..
According to my first guest, Dave Peterson from Play Bigger, each category leader created and designed an entirely new category of business. Their book, Play Bigger, has made the..
I have spent nearly two decades in enterprise software marketing and have seen category design done right, as well as the challenges operationalizing it. I believe category design..
If you traveled back 10 years and told people what was going to happen to three of digital technology’s most famous companies—Yahoo, Apple and Amazon—they’d think you were..
