Jennifer Johnson discusses her next step as a Category Designer.
I have spent nearly two decades in enterprise software marketing and have seen category design...
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Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, IPO, Venture Capital, Consulting, Pirates, Dreamers, Innovators
What Yahoo's Past May Say About Apple's Future
If you traveled back 10 years and told people what was going to happen to three of digital...
How to create and dominate markets
On April 3, 2010, Apple CEO Steve Jobs took the stage for one of his famously dramatic product...
How to design a business that dominates its niche
In their bookPlay Bigger(HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger...
Churchill Club hosts Category Design Summit
Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design:...
Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger
There is so much clutter in the world today that it is easy for your business to go unnoticed. To...
Brainfluence: Play Bigger to Dominate Your Market
While Al got his start in coding as a software engineer, his career now encompasses marketing,...
Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred
As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly...
Play Bigger Book Launch at NASDAQ
View the live book launch at Nasdaq with the authors of Play Bigger: How Pirates, Dreamers and...
The 6-10 Law: How age and money impact start-up value creation
Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we...
17 Summer books creative leaders can read at the beach
By David Slocum
How to become a Category Designer
"The most exciting companies create. They give us new ways of living, thinking, or doing business,...