kai_lenny-3515-191115-Ryan_Chachi_Craig-1

The problem is not the problem.

The problem is your attitude about the problem.

Source: Fred Pompermayer

L_Home_banner_Ogilvy

The problem is not the problem.

The problem is your attitude about the problem.

Source: ogilvy.com

save the waves-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: savethewaves.org

RIVIAN CENTERED-02

The problem is not the problem.

The problem is your attitude about the problem.

Source: rivian.com

R_Home_banner_Bezos

The problem is not the problem.

The problem is your attitude about the problem.

Source: The Washington Post

unnamed-1-1

The problem is not the problem.

The problem is your attitude about the problem.

Source: Maria Fernanda

L_Home_banner_Jobs

The problem is not the problem.

The problem is your attitude about the problem.

Source: Albert Watson

HANLI PRINSLOO

The problem is not the problem.

The problem is your attitude about the problem.

Source: iamwaterfoundation.org

KYLAN LUNDEEN

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

lightning-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: David Nelson

AL_HERO-01-01-1

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

L_Home_banner_Tesla

The problem is not the problem.

The problem is your attitude about the problem.

Source: tesla.com

elvis-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: Roger Marshutz

L_Home_banner_Birdseye

The problem is not the problem.

The problem is your attitude about the problem.

Source: Hulton Archive/Getty

R_Home_banner_Americas_Cup

The problem is not the problem.

The problem is your attitude about the problem.

Martin Cooper-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: britannica.com

R_Home_banner_Denholm

The problem is not the problem.

The problem is your attitude about the problem.

Source: Patrick Tehan

13cnd-lespaul2.ready-superJumbo-v2

The problem is not the problem.

The problem is your attitude about the problem.

Source: Colin Archer/Associated Press

L_Home_banner_Craig_Kelly

The problem is not the problem.

The problem is your attitude about the problem.

Source: redbull.com

L_Home_banner_Vermeer

The problem is not the problem.

The problem is your attitude about the problem.

Source: Wikimedia Commons

Gary Fisher 864 x548 BUY IMAGE 1900 px MAry

The problem is not the problem.

The problem is your attitude about the problem.

Source: Christopher Michel

naomi allen-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

KELLY-SLATER-PLAYING-BIGGER

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

jj hero-01

The problem is not the problem.

The problem is your attitude about the problem.

Source: Dace James

kai_lenny-3515-191115-Ryan_Chachi_Craig-1
L_Home_banner_Ogilvy
save the waves-01
RIVIAN CENTERED-02
R_Home_banner_Bezos
unnamed-1-1
L_Home_banner_Jobs
HANLI PRINSLOO
KYLAN LUNDEEN
lightning-01
AL_HERO-01-01-1
L_Home_banner_Tesla
elvis-01
L_Home_banner_Birdseye
R_Home_banner_Americas_Cup
Martin Cooper-01
R_Home_banner_Denholm
13cnd-lespaul2.ready-superJumbo-v2
L_Home_banner_Craig_Kelly
L_Home_banner_Vermeer
Gary Fisher 864 x548 BUY IMAGE 1900 px MAry
naomi allen-01
KELLY-SLATER-PLAYING-BIGGER
jj hero-01

Category Design

True genius sees new problems no one thought they had. Or old problems everyone believed couldn’t be cracked.

Without a great problem there is no solution. Without a great problem, there is no company. And, most importantly, without a great problem, there is no category.

We are looking for the pirates, dreamers and innovators who live to solve great problems in new and astonishing ways.

They are like Les Paul, who had to make guitars louder by making them electric. Or Steve Jobs, who had to make a phone no one knew they needed. Or Elon Musk, who had to show the world cars don’t have to run on gas.

These are the troublemakers, the rebels, the black swans. They see things differently and have no respect for the status quo. They change the way we do things and push the human race forward.

They abide by the credo of Captain Jack Sparrow:

“The problem is not the problem. The problem is your attitude about the problem.”

To us, such people are legendary. They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category.

These are the people who Play Bigger. And we’re here to help.