True genius sees new problems no one thought they had. Or old problems everyone believed couldn't be cracked.
Without a great problem there is no solution. Without a great problem, there is no company. And, most importantly, without a great problem, there is no category.
We are looking for the pirates, dreamers and innovators who live to solve great problems in new and astonishing ways.
They are like Les Paul, who had to make guitars louder by making them electric. Or Steve Jobs, who had to make a phone no one knew they needed. Or Elon Musk, who had to show the world cars don’t have to run on gas.
These are the troublemakers, the rebels, the black swans. They see things differently and have no respect for the status quo. They change the way we do things and push the human race forward.
They abide by the credo of Captain Jack Sparrow: “The problem is not the problem. The problem is your attitude about the problem.”
To us, such people are legendary.They are just crazy enough to spot a new problem, build a product to solve it, create a world-changing company, and dominate a new category.
These are the people who Play Bigger. And we’re here to help
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new category, developing it, and dominating it over time. Play Bigger—and The Lighting Strike Mobilization Kit—reveal a ground-breaking new business discipline called category design and shares how to execute it.
