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Category Design News

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Palantir buyback plan shows need for new Silicon Valley pay system

Palantir Technologies’ $225 million offer to repurchase its employees’ privately held shares hints that Silicon Valley is starting to make some fundamental changes in the way it..

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Machine Learning - Next Big Thing?

Founder of Constellation Research & Author, Ray Wang, says that machine learning and AI are helping "To streamline information so that we can get the right information at the..

Dare to do legendary things

Mike Maples Jr., co-founder of the venture capital firm Floodgate, explains what entrepreneurs can learn from the very few technology startups that achieve hyper-exceptional..

Is innovation dead -- or doing just fine, thank you?

Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall..

Category Design Insights - Spiro Lightning Strike

It's not everyday that you celebrate a headline like this in VentureBeat.

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company in a whole new category. They settled on DVDs. The question was whether they..

Behind Uber's soaring value

Investors are likely betting that the ride share service will dominate the market for on-demand transportation, say Al Ramadan, Christopher Lochhead and Dave Peterson of Play..

Tech Bubble? No, it's a startup wealth gap

The technology industry has what you might call a “Cosby”—a dark secret that undercuts its image.