Skip to content

Category Design Blog

Play Bigger Advisors, Category Design, Category Creation, Marketing, Positioning, Category King, Technology, Startup, Silicon Valley, Growth Strategy, and Go to Market Strategy

Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger

There is so much clutter in the world today that it is easy for your business to go unnoticed. To be uniquely successful in business and in your career there needs to be a..

Brainfluence: Play Bigger to Dominate Your Market

While Al got his start in coding as a software engineer, his career now encompasses marketing, design, advising, and writing. His new book, Play Bigger – How Pirates, Dreamers,..

Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred

As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly in two areas: customer identity management and proprietary data assets."..

Play Bigger Book Launch at NASDAQ

View the live book launch at Nasdaq with the authors of Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate the Market

The 6-10 Law: How age and money impact start-up value creation

Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we raise and the longer we stay private, the better off we are.” We wondered if..

Palantir buyback plan shows need for new Silicon Valley pay system

Palantir Technologies’ $225 million offer to repurchase its employees’ privately held shares hints that Silicon Valley is starting to make some fundamental changes in the way it..

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Machine Learning - Next Big Thing?

Founder of Constellation Research & Author, Ray Wang, says that machine learning and AI are helping "To streamline information so that we can get the right information at the..

Dare to do legendary things

Mike Maples Jr., co-founder of the venture capital firm Floodgate, explains what entrepreneurs can learn from the very few technology startups that achieve hyper-exceptional..

Is innovation dead -- or doing just fine, thank you?

Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall..