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PlayBigger Team

Play Bigger Category Design Official Blogger

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...

Zeke, the Caldor Fire, and the Emergence of a New Category of Media

Two firefighters assess a blaze near Lake Tahoe, California

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...

5 Takeaways from the AllRaise Workshop

Here are the first 2...
  1. You will always be in a Category: Whether you want to be or not
  2. All...

Category Design Workshop // AllRaise

AllRaise is an exclusive community of female business leaders working toward amplifying female...

Category Design LinkedIn Live: 12 Highlights

Hosted by Sangram Vajre, co-founder of Terminus who created his own Category called “ABM”, the...

Category Design Survey

At Play Bigger, we are stoked to see the rapidly growing interest in Category Design methodology...