Skip to content Skip to content

PlayBigger Team

Play Bigger Category Design Official Blogger

How To Think Like an Investor

We’ve been talking about the five most common symptoms of Market Myopia experienced by early-stage enterprises. Today, we’re going to talk about what it means to investors.

Chasing the Wrong Rabbits and the Importance of Problem/Market Fit

Chasing rabbits as a seed-stage business is damn seductive - each new market trend, or company pivot, we are told, can bring us closer to product/market fit. Diving down the right..

False Positives: Addressing Sales Pipeline Excitement that Doesn’t Convert

If the customer acquisition gap we talk about is the number one issue plaguing seed-stage companies, the number two issue is its close cousin: a lack of urgency in the pipeline.

Overcoming The 'Customer Acquisition Gap'

Ninety-five percent (95%) of seed series companies face challenges with customer acquisition.

What is Market Myopia?

In our new series of articles, we cover what early-stage founders identify and overcome when it comes to five common pain points that could derail everything around the plan.

The Company We Keep Podcast // Creating New Markets and Careers with Category Design

Mike Bruno discusses it all on Episode 16 with Fanni Gabor - who he believes is the best recruiter in the biz.

Compete or Create: The Difference Between Incremental and Exponential Returns

What a day at the Montgomery Summit investor conference. Al kicked-off day two with a keynote unveiling a new investment strategy centered on the Category Contenders. We’ve shared..

ANNOUNCEMENT: New Framework for Evaluating the Next Great Technology Investments Unveiled at Montgomery Summit

Santa Monica, CA – March 6, 2024 – Today, Play Bigger Founder & CEO, Al Ramadan championed a groundbreaking investment strategy at the Montgomery Summit by putting a spotlight on..

Al Ramadan on Category Thinkers Podcast.

In this replay of the Category Thinkers live AMA Podcast event with guest Al Ramadan, we dive deep into the art of category design. Discover how shifts in context—ranging from..