How Hallmark exemplifies the Category Design Journey
Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...
Blog: category design (3)
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
Jennifer Johnson discusses her next step as a Category Designer.
I have spent nearly two decades in enterprise software marketing and have seen category design...
The 6-10 Law: How age and money impact start-up value creation
Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we...
Category Designers discover IPO sweet spot
As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us...
Writing a book the way a team builds software... or U2 writes songs
We think we’ve invented a new way to write a business book.