In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..
Why That Campaign You Love Is Ruining Your Business... “Most people are other people. Their thoughts are someone else’s opinions, their lives are mimicry, their passions a..
In 2014 we identified Docusign as the Category King of e-Signature. Docusign grew exponentially during COVID. Their market cap hit almost $60 billion in late 2021, a 10X increase..
Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...
Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..
“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create their Digital Optimization category which “serves as the command center for..
