Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper,...
Something incredible actually: Category Champions are born. Almost half of the category dominating...
“I’m not a developer. I’m not a designer.“
A generic statement that could be uttered by a...
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...
Written by CJ HAUGHEY
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Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...