“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create their Digital Optimization category which “serves as the command center for..
Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with Jumpspeed Ventures, one of the top early stage VC’s in the Startup Nation of..
In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he was Prime Minister and I am a Tech executive. But there were a few fun connection..
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say that starting with Gartner can be one of the hardest challenges in designing your..
Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging technology industry in Silicon Valley, the success of Atlassian (founded by..
The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and tangible examples for budding category designers and CMOs. Below we’ve featured some..
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent work designing the Cyber Exposure Category for Tenable Security , which also..
