Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with Jumpspeed Ventures, one of the top early stage VC’s in the Startup Nation of..
In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he was Prime Minister and I am a Tech executive. But there were a few fun connection..
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say that starting with Gartner can be one of the hardest challenges in designing your..
Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging technology industry in Silicon Valley, the success of Atlassian (founded by..
The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and tangible examples for budding category designers and CMOs. Below we’ve featured some..
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent work designing the Cyber Exposure Category for Tenable Security , which also..
Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life Superheroes to look up to - legendary watermen like @lairdhamiltonsurf and @darrickd -..
Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her category : Women’s Big Wave Surfing, one of the world’s most dangerous sports. Her..
At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom People discussed his experience from the early stages of category design, all the way..
Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term category design and is advising companies on how to create and own new categories..
