Blog: category design (2)
New Category : Continuous Controls Monitoring
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...
The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar
Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...
Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A
The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...
Category Design Legends: The Chief Market Officer
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...
Category Designer Spotlight: Kai Lenny
Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life...
Category Designer Spotlight: Bianca Valenti - Women's Big Wave Surfing
Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her...
Category Design with Phenom People : Talent Experience Management
At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom...
Beyond Users Podcast: Creating a Dominant Product
Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term...
Notion Capital Podcast: Category Thinking with Dave Peterson
By their very nature, most tech businesses are solving a problem customers may not they know they...
Insight Venture Partners: The Science of Category Design w/Play Bigger
This category design webinarwill walk through the science of category design, the foundational...