Category Design Legends: The Chief Market Officer
Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...
News: category design (2)
Category Designer Spotlight: Kai Lenny
Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life...
Category Designer Spotlight: Bianca Valenti - Women's Big Wave Surfing
Bianca Valenti is a game changer. Her unique vision and dedication has led to designing her...
Category Design with Phenom People : Talent Experience Management
At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom...
Beyond Users Podcast: Creating a Dominant Product
Dave Peterson is a co-Founder and Partner at Play Bigger, a consulting firm that coined the term...
Notion Capital Podcast: Category Thinking with Dave Peterson
By their very nature, most tech businesses are solving a problem customers may not they know they...
Insight Venture Partners: The Science of Category Design w/Play Bigger
This category design webinar will walk through the science of category design, the foundational...
IAMPHENOM Conference Keynote: How HR can Play Bigger
Watch Dave Peterson, co-author of PlayBigger, speak at the 1st Annual IAMPHENOM Conference on how...
How Hallmark exemplifies the Category Design Journey
Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...
Bianca Valenti and the new category of Women’s Big Wave Surfing
Bianca Valenti is defying all prior human endeavors to crack the glass ceiling on big wave surfing...
Jennifer Johnson discusses her next step as a Category Designer.
I have spent nearly two decades in enterprise software marketing and have seen category design...
The 6-10 Law: How age and money impact start-up value creation
Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we...