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How To Create New Markets

On this episode of Business Insanity Talk Radio, we first discuss how companies like Uber, Salesforce, 5-Hour Energy, Netflix, and IKEA dominate their markets while the competition never comes close.

According to my first guest, Dave Peterson from Play Bigger, each category leader created and designed an entirely new category of business. Their book, Play Bigger, has made the nationwide best seller lists, and became a buzzworthy favorite among some major Silicon Valley CEOs and CMOs. Not to mention it's been added to the curriculum at top universities like Stanford and Harvard. If you've ever wondered what it takes to dominate your category, the Play Bigger crew can help show you the way. Then, have you ever thought about writing a nonfiction book as a small business owner? We will show you how it can help grow your company. Next, we’ll show you why your small business is prone to cyber attacks and what you can do to prevent your business from becoming the latest victim. Plus, we all measure business success by the numbers, but what if numbers could tell us more? An AstroNumerologist is here to give us a deeper look. Finally, we’ll discuss the status of legal cannabis across the United States and how cannabis businesses are performing.

Listen to the episode here:

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