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Category Design News: Category Creation

Committees: A great source of terrible marketing

“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering It’s that time in the technology industry when the product launches and marketing..

Airtable voted #1 on the 2022 Enterprise Tech 30 List!

The Enterprise Tech 30 presented by Wing Venture Capital names private companies in Enterprise Technology with the most potential to meaningfully shift how tech companies operate..

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the enterprise software businesses with recurring revenue streams."

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he was Prime Minister and I am a Tech executive. But there were a few fun connection..

The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar

Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging technology industry in Silicon Valley, the success of Atlassian (founded by..

Category Design Zoom Webinar With Play Bigger and 6Sense

The marketing landscape has shifted, and we need ideas, community, and collaboration more than ever. As a response, @6sense and @heinz_marketing partnered together to create an..

Keep the World Adventurous Forever

At just 37, R.J. Scaringe has been described as the antidote to Tesla founder Elon Musk. During the past decade the self-described car nut was well on his way to developing..

Don't Shoot The Hunter!

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave. "My good friend, who is a CMO, just read it and was laughing that the Shoot the..

PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup

The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden, "It was the best women’s big wave surfing event he’d seen and that many of the..

7 Secrets of Success from SUCCESSFACTORS

SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many in Silicon Valley asking, “How did that happen?” The simple answer of course is..

Category Design Insights: Origami Logic

Earlier this year we started working with Origami Logic, who are creating a new way to measure marketing results. Specifically, they are attacking the age old marketing..