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PlayBigger Team

Play Bigger Category Design Official Blogger

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Dare to do legendary things

Mike Maples Jr., co-founder of the venture capital firm Floodgate, explains what entrepreneurs can learn from the very few technology startups that achieve hyper-exceptional..

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.

The Genius of Zero-Billion-Dollar Markets

According to co-founder Marc Randolph, he and Hastings had the idea to start an e-commerce company in a whole new category. They settled on DVDs. The question was whether they..

Tech Bubble? No, it's a startup wealth gap

The technology industry has what you might call a “Cosby”—a dark secret that undercuts its image.

The startup version of the wealth gap

Entrepreneurship has never been easier, but entrepreneurship is on the decline. I first heard this surprising paradox a few months ago in a talk by MITs’s Andy McAfee. Digital..

Don't let the money make you a dummy

Technology IPOs are stacking up like groupies at a Motley Crue concert. Dozens of companies, including Palo Alto Networks, ServiceNow, Workday, and the mac daddy of them all,..