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Category Design Blog: category design (4)

The 6-10 Law: How age and money impact start-up value creation

Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we raise and the longer we stay private, the better off we are.” We wondered if..

Category Designers discover IPO sweet spot

As you know, if you were in the Play Bigger cross hairs this last quarter, you heard a lot from us about our research agenda on how category kings produce enduring value. In fact,..

Writing a book the way a team builds software... or U2 writes songs

We think we’ve invented a new way to write a business book.