Media: Category Design Play Bigger

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

New Category: Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...

Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A

The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...

Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 2 Zoom Webinar

Malcolm believes the new age of Work From Home (WFH) has greatly changed business today,...

Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 1

Last week, Play Bigger Co-Founder and proud Aussie, Al Ramadan, moderated a compelling webinar...

The Messaging Hierarchy Pyramid

In Chapter 2 of Play Bigger, we include an example provided by Tenable CMO and veteran category...

Don't Shoot The Hunter!

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave....

Category Design Showcase: To ride the Unrideable with Kai Lenny

  Great new categories are often a problem people didn’t know they could solve. “The Hydrofoil...

Category Design Summit Panel Highlight: Michelle Valentine

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting...

What problem is Category Design solving?

Too many good companies with good products fail to make a dent in the universe — because they...

What does it take to become a potential category designer?

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch...

Subscribe to Receive Play Bigger Updates