Media: Category Design Play Bigger

What Is Category Design in Marketing?

Written by CJ HAUGHEY

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...

The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...

Malcolm believes the new age of Work From Home (WFH) has greatly changed business today,...

Last week, Play Bigger Co-Founder and proud Aussie, Al Ramadan, moderated a compelling webinar...

In Chapter 2 of Play Bigger, we include an example provided by Tenable CMO and veteran category...

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave....

Great new categories are often a problem people didn’t know they could solve. “The Hydrofoil...

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting...

Too many good companies with good products fail to make a dent in the universe — because they...

Bryan Schreier, Venture Capitalist and Partner at Sequoia Capital, spoke with our Surf Ranch...

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