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Category Design News: category design

What is Category Design in Marketing?

In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..

Are you different or just better?

Why That Campaign You Love Is Ruining Your Business... “Most people are other people. Their thoughts are someone else’s opinions, their lives are mimicry, their passions a..

Docusign IAM Intelligent Agreement Management

In 2014 we identified Docusign as the Category King of e-Signature. Docusign grew exponentially during COVID. Their market cap hit almost $60 billion in late 2021, a 10X increase..

Good Ideas are Killing Start-ups.

Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...

This is a Category Design Nursery

Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..

Airtable Unveils Connected Apps Platform Category at First User Event

“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create their Digital Optimization category which “serves as the command center for..