News: category design

Airtable Unveils Connected Apps Platform Category at First User Event

“I’m not a developer. I’m not a designer.“

A generic statement that could be uttered by a...

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...

New Category: Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...

The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar

Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...

Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A

The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...

Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...