Blog: category design

This is a Category Design Nursery

Something incredible actually: Category Champions are born. Almost half of the category dominating...

Airtable Unveils Connected Apps Platform Category at First User Event

“I’m not a developer. I’m not a designer.“

A generic statement that could be uttered by a...

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...

New Category: Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...