News: category design

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...

New Category: Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...

The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar

Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...

Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A

The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and...

Category Design Legends: The Chief Market Officer

Jennifer “JJ” Johnson is a three-time #CMO and Category Designer. JJ is best known for her recent...

Category Designer Spotlight: Kai Lenny

Kai is so awesome. When he was a kid growing up on Maui, he had his own set of real life...